What Boutiques and Resellers Should Stock for Wedding and Festive Season: A Checklist

A boutique or reseller selling bridal and festive jewellery should stock by occasion, not only by product type, because customers rarely buy one piece: they buy a look. A bride needs a necklace set, earrings and head and hand ornaments that match; a festival buyer wants one or two smaller pieces. This checklist is written by Sirini, a Mumbai maker of gold-plated imitation jewellery that supplies retailers, boutiques and resellers across India, and it covers the six groups to stock, the finishes to know, how to describe the jewellery honestly and how to start an enquiry.

The six groups to cover

These are the groups a bridal and festive range needs. For each, look at a physical sample before you commit.

• Necklace sets, long haars and chokers. Customers ask for a matching set with earrings for a lehenga or saree. On a sample, check that the earrings match the necklace exactly, how the weight sits on the neck and that the clasp closes firmly.
• Earrings, including jhumkas. Customers want a pair that suits a neckline, from light daily wear to heavy bridal. Check for even stone setting on both sides, a comfortable weight and a secure hook or post.
• Bangles and kada. Customers ask for pairs and sets for the chooda or festive wear. Check the inner diameter on the product card and that both pieces of a pair have an even finish.
• Bridal head ornaments: maang tikka, passa and sheeshphool. These frame the face on the wedding day. Check for strong hooks, chains of the right length and how the piece sits on the hair.
• Bridal accessories: kalira and hathphool. These are for the chooda ceremony and the hand. Check the attachment points, how flexible the chains are and comfort on the wrist.
• Groom accessories. Kalgi, mala and brooch go with a sherwani. Check the pin or clip strength and that a mala sits at the right length.

Know the finishes so you can explain them

• Kundan: Kundan-style stones set in gold-plated settings, the classic bridal look. See the complete guide to Kundan jewellery.
• Meenakari: hand-finished enamel colour, popular for festive pieces.
• Polki-style: an imitation of the uncut-stone look. It is not made from real diamonds, so describe it as Polki-style.
• Temple and antique gold: temple motifs and darker, matte finishes that suit traditional sarees.

The Meenakari, Kundan and Polki guide gives you wording you can adapt for your own product cards. You can browse every finish on the Kundan, Meenakari and Polki-style collections.

Plan stock around the occasions

Festival buyers typically want smaller, gift-sized pieces such as rings, ear chains and earrings. Wedding buyers typically want complete sets and bridal accessories. In 2026 the festive dates fall close together: Karwa Chauth on 29 October, Dhanteras on 6 November, Diwali on 8 November and Bhai Dooj on 10 November, with the main winter wedding season following from about November. Customers search for these pieces by occasion, so it helps to group your own shelves or online listings the same way: our festive and bridal collections show one way to do it.

Describe imitation jewellery honestly

Put the same facts on every product card: it is fashion (imitation) jewellery; the finish is gold plating over a brass or copper base; the stones are Kundan-style; it is not solid gold, silver or diamond. Sirini asks resellers to describe the jewellery this way, and it builds trust with your customers because the piece matches what you told them. Add a care line too: keep it dry, store pieces apart and put jewellery on after perfume and cosmetics. Our care and storage guide and the explanation of artificial, imitation and fashion jewellery are written for exactly this.

How to check samples before you commit

• Look at stone settings under good light: stones should sit firmly and evenly.
• Check that the plating finish is even and that both pieces of a pair match.
• Test every clasp, hook and chain by hand.
• Wear the piece for a few minutes to judge weight and comfort.
• Photograph it yourself so your listing shows what you actually hold.

You can see the pieces in person at the Sirini showroom in Hi Life Mall, Santacruz West, Mumbai, Monday to Saturday, 10:00 AM to 8:00 PM. See the Mumbai showroom page for details. For a wider list of questions to ask any supplier, read buying Kundan jewellery direct from a Mumbai manufacturer.

How to start a wholesale enquiry

Call or WhatsApp +91 98331 14467, email sirinijewellery@gmail.com, or use the form on the wholesale enquiries page. Tell us your business, the kinds of pieces you want and the quantities you expect, and we will talk through quantities and pricing with you directly. The prices on the website are retail prices for individual customers, not wholesale prices. If you style or plan weddings rather than run a shop, see our bridal jewellery kit for stylists and wedding planners.

Common questions

Does Sirini supply boutiques and resellers outside Mumbai?

Yes. Sirini works with retailers, boutiques and resellers across India, including businesses that sell bridal and occasion wear.

Is there a minimum order for wholesale?

There is no minimum order for retail purchases on the website. For wholesale, call or WhatsApp +91 98331 14467 or email sirinijewellery@gmail.com and we will talk through quantities and pricing with you.

Is the jewellery real gold?

No. It is fashion and imitation jewellery: gold plating over a brass or copper base, with hand-set Kundan-style stones and hand-finished Meenakari enamel. It is not solid gold, diamond or precious-metal jewellery.

Does Sirini make the jewellery itself?

Yes. Sirini has made handcrafted Kundan, Meenakari and gold-plated fashion jewellery in Mumbai since 2017, from its own manufacturing base, so you can talk to the maker directly about designs, finishes and availability.

Can I see the pieces before I order?

Yes. Visit the showroom at Hi Life Mall, Santacruz West, Mumbai, Monday to Saturday, 10:00 AM to 8:00 PM.

Are the website prices the wholesale prices?

No. The prices on sirinijewellery.com are retail prices. Wholesale quantities and pricing are discussed with you directly when you enquire.